Customer Results

Where DTC brands acquire

customers without paid ads.

Where DTC brands acquire customers without paid ads.

Customers arrive through brands they already trust. DTC brands recommend each other post-checkout, at a fraction of paid social cost.

LOOSE LEAF · 1983

LOOSE LEAF ·
1983

LOOSE LEAF ·

1983

Harney & Sons

NATURAL DEODORANT

Humble Brands

WOOL SLIPPERS · HANDMADE

Kyrgies

DOG GROOMING · NYC

DOG GROOMING ·

NYC

Pride & Groom

Featured: brands currently growing through Riplz Collectives

case study

case study

Aligned shoppers, not bought attention

Cut CPL by 8x. Doubled open rates.

2,036 net-new emails captured at $0.12 each, opening at roughly 75%. Without scaling paid spend.

2,036 net-new emails captured at $0.12 each, opening at roughly 75%. Without scaling paid spend.


Harney & Sons is a 1% for the Planet member that gives a portion of every sale to environmental causes. Their shoppers care about the same things. So when Riplz placed Harney inside the Environmental Collective with Humble Brands and Kyrgies — both sustainable, both speaking to a similar shopper — the audience recognized the fit.


Harney & Sons is a 1% for the Planet member that gives a portion of every sale to environmental causes. Their shoppers care about the same things. So when Riplz placed Harney inside the Environmental Collective with Humble Brands and Kyrgies — both sustainable, both speaking to a similar shopper — the audience recognized the fit.

qw
qw
qw

8x

cheaper CPL

Riplz CPL

$0.12

Paid lead gen

$3.00

~2x

open rate

Riplz open rate

75%

Klaviyo

36%

Emeric Harney

Head of Marketing, Harney & Sons Teas

“Riplz has become a new customer acquisition channel for us. Emails from the Collective saw ~75% open rates and impressive purchase rates because these shoppers are coming through post-checkout pages with much higher buyer intent.”

case study

case study

One Collective. Two outcomes.

6x lower CAC. 11x lower cost per lead.

$9.43 customers and $0.08 emails from one install at one fee.

$9.43 customers and $0.08 emails from one install at one fee.


Humble Brands makes plant-based deodorant for values-driven shoppers. Through the Environmental Collective, Humble showed up post-checkout on partners speaking to the same audience. $9.43 CAC and 3,264 net-new emails at under nine cents each. One Shopify install at one fee, feeding two streams of results to performance marketing and CRM at the same time.


Humble Brands makes plant-based deodorant for values-driven shoppers. Through the Environmental Collective, Humble showed up post-checkout on partners speaking to the same audience. $9.43 CAC and 3,264 net-new emails at under nine cents each. One Shopify install at one fee, feeding two streams of results to performance marketing and CRM at the same time.

6x

lower CAC

Riplz CAC

$9.43

Paid social

$58.00

11x

cheaper emails

Riplz CPL

$0.08

Paid lead gen

$3.00

Head of CRM

Katie Kirkwood · Humble Brands

“Sweepstakes inflate email lists with low-quality subscribers. These opt-ins feel more vetted. People are choosing brands that align with their values, not just signing up for free stuff.”

case study

case study

Volume that's incremental

3x lower CAC. Zero added spend.

The largest single-cycle list capture in the pilot, fully incremental to existing channels.


The largest single-cycle list capture in the pilot, fully incremental to existing channels.


Kyrgies makes handmade wool slippers in Kyrgyzstan, supporting artisan communities there. Through the Environmental Collective with Harney & Sons and Humble Brands, Kyrgies appeared post-checkout on partners speaking to the same kind of shopper — one who cares about craft and cause. $19.44 CAC, 3x lower than paid social. All of it incremental to Kyrgies' existing channels.

Kyrgies makes handmade wool slippers in Kyrgyzstan, supporting artisan communities there. Through the Environmental Collective with Harney & Sons and Humble Brands, Kyrgies appeared post-checkout on partners speaking to the same kind of shopper — one who cares about craft and cause. $19.44 CAC, 3x lower than paid social. All of it incremental to Kyrgies' existing channels.

3,614

3,614

net-new emails in one cycle

net-new emails in one cycle

3x

lower CAC

Riplz CAC

$19.44

Paid social

$58.00

$0.15

CPL

vs. $1–$5 paid lead gen floor. Every shopper Riplz delivered was

incremental to paid.

CEO

Barclay Saul · Kyrgies

“We gained a consistent stream of high-intent, top-of-funnel leads to nurture, while also driving cross-promotional sales that were entirely incremental to our existing revenue.”

case study

case study

This isn't an ad network.

Customers arrive through trust, not targeting.


Customers arrive through trust, not targeting.


Pride & Groom makes premium grooming products for dogs, sold by veterinarians and groomers who care what's in the bottle.Through the Dog/Pet Collective, every partner is mutually approved. No paid placements, no surprise impressions. Shoppers who just bought from a brand they trust opt in to discover others like it — pre-qualified by association.

Pride & Groom makes premium grooming products for dogs, sold by veterinarians and groomers who care what's in the bottle.Through the Dog/Pet Collective, every partner is mutually approved. No paid placements, no surprise impressions. Shoppers who just bought from a brand they trust opt in to discover others like it — pre-qualified by association.

Jane Wagman

President, Pride & Groom

This isn't an ad network. Customers discoveries after checkout through brands they trust, which means it's based on real purchase behavior and shared audiences, not bidding or targeting.

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Where Ecommerce Brands Grow Together

Riplz connects values-aligned brands into Collectives that drive emails, sales, and lasting customer relationships

Book a Demo

Icon

Where Ecommerce Brands Grow Together

Riplz connects values-aligned brands into Collectives that drive emails, sales, and lasting customer relationships

Book a Demo

Where Ecommerce Brands Grow Together

Riplz connects values-aligned brands into Collectives that drive emails, sales, and lasting customer relationships

Book a Demo