For the last ten years, we built Shopify apps in the impact space. The kind of work that teaches you brands are at their best when they're working for something, not just competing with each other. And over and over, the brands we worked with would ask us the same thing …

Can you connect us with your other brand partner? Our customers overlap. We'd love to team up.

Meanwhile, paid CACs kept climbing. Aligned brands were quietly bidding each other's costs up, fighting for shoppers who already trusted both of them.

So we built Riplz. Brands recommend each other post-checkout. Every email and sale gets traced back to the partner who delivered it. And from the very first pilot, it worked. 6x lower CAC than paid social. Real revenue, real attribution, no auctions.

This is the channel we wished existed when we were doing this work by hand. It's the one shoppers actually thank brands for. And it's how aligned brands grow now — as a collective, not as competitors.