THE RIPLZ GUIDE
Good questions. Clear answers.
Everything you need to know about growing together with Riplz.
A LITTLE MORE CLARITY
What exactly is Riplz and what do I get from joining?
What is a Collective?
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How is this different from a traditional affiliate/ad network?
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What are the three benefits—exposure/impressions, high-intent email leads, and attributed sales?
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What is Riplz’s relationship with DailyKarma?
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Can Riplz be used together with DailyKarma to add a charitable giving component to a Collective?
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What does the customer experience look like?
Where does the Riplz widget appear?
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What happens when someone clicks “Get My Rewards”?
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Are they automatically giving their email to every brand?
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What happens on the Collective landing page?
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Do they have to re-enter their email?
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How do they get a discount?
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How does email sharing work?
Who receives a customer’s email when they join?
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Are these leads mine to keep?
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How does Riplz ensure the emails are high-quality leads?
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Does Riplz send marketing emails, or do I?
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How do leads get into Klaviyo?
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What if I don’t use Klaviyo?
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What happens when someone unsubscribes from one brand?
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Can a customer opt out of individual brands?
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Do I need to make any changes to my privacy policy or terms to use Riplz?
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What does Riplz cost, and when do I pay?
Is there a monthly subscription?
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Is there a fee per lead?
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Do I pay anything if a lead never buys?
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What percentage do I pay on a sale?
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Are fees only for new customers, or also existing customers?
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How is “new” versus “existing” determined?
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Is there a different rate for each?
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Is the affiliate percentage fixed, or can it vary based on the brand or product category?
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Is the Riplz fee calculated on the original order value or the amount after the customer’s discount is applied?
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How are Riplz fees billed and paid?
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How does Riplz work alongside an affiliate program or affiliate network I already use?
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What causes Riplz to claim Primary Attribution for a purchase?
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How long does attribution last after a customer clicks?
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What if they use a Collective discount later?
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What if they already knew or previously purchased from my brand?
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What if one of my own customers joins through my widget and buys from me again?
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What purchases generate fees versus merely being reported?
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How do the rewards and discount codes work?
Is the Collective offer for new customers only or anyone?
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Is the discount one-time-use?
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Can a shopper unlock it again later?
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Can my existing customer get a Collective discount from my brand?
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Does Riplz generate unique codes automatically?
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Do I have to create or manage codes?
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What discount am I required to offer?
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What discount does Riplz recommend I offer Collective shoppers?
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How are brands matched, and how much control do I have over who I appear with?
How does Riplz decide which brands belong together?
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Do brands need to sell similar products?
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Does price point matter?
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Can complementary categories be in the same Collective?
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Will I ever be paired with a direct competitor?
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Can I reject a brand?
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What happens if another brand rejects me?
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Can I suggest existing partners or “dream brands”?
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Can I create my own Collective?
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How many brands are typically in a Collective, and is there a minimum or maximum?
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Do I need to find partner brands myself, or will Riplz find and recruit brands for my Collective?
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What do I have to do to launch?
What do brands need to do to launch?
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What platform requirements are there?
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Do I need Shopify?
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Do I need Shopify Plus?
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Where is the widget installed?
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How much technical work is required?
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Do I need development resources?
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What do I need to provide to get started?
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Is Riplz available to brands or customers outside the United States?
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Will I have a Riplz contact or representative I can reach out to for support?
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What can I measure once I’m live?
What reporting is available?
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Can I see impressions, email leads, site visits, clicks, and purchases?
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Can I see which individual brands are sending me traffic, leads, and sales?
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Can I compare the value I contribute with what I receive?
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Can I measure the quality and performance of the leads Riplz provides?
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